Posts Tagged ‘email marketing’
Monday, November 2nd, 2009
 As we constantly move towards a society where daily tasks such as paying the bills, ordering food and shopping for clothes are being performed online, new opportunities to approach, reach and target your clients are beginning to emerge. Online marketing has a number of benefits, especially for small business owners. It’s fast, efficient, environmental friendly, but most of all, it’s cost-effective!
Besides the obvious benefits of eliminating mailing and printing costs, here are some important factors to take into consideration.
The two-way communication process. The feedback from your consumer makes it easy to adjust and update your online campaign. If you notice that certain copy or images needs to be changed, this is an easy fix. Imagine doing a print campaign and realizing along the way that you’re not getting the results that you’re looking for. The cost and time it would take to make the necessary edits would probably mean a financial setback for your business.
To receive feedback from the consumers while doing an offline marketing campaign requires the consumer to mail or call. People don’t have the time to do this and valuable information gets lost. Online marketing allows clients to have an ongoing communication with the actual company, and most importantly the company can very fast adapt according to their audience.
Another way to track the results of your campaign is to set up SEO keywords. The campaign can get customized and constantly updated based on your consumer’s reaction and feedback.
There are numerous communication channels to be utilized in online marketing. The primary channel is the web, but also e-newsletter, social media platforms audio and video. Speaking of email marketing, there’s nothing easier for a potential client to forward and/or share the email that is being sent out. Today, an increasing number of companies are integrating social media with e-marketing. TopRank’s online marketing blog featured an interesting post about the so-called “Share to Social” (S2S) link t hat can be imbedded in an email marketing campaign. When sending out an email simply include this link, which tells the receiver to instead of just sending or forwarding the email, he or she should also make sure to share it with more people by utilizing social media platforms. Links to the platforms are imbedded in the email, which makes it easy for the receiver to spread the word about your products and/or services!
Tags: blog, cost-effective, email marketing, Marketing, online marketing, print marketing, Search Engine Optimization, SEO, social media, TopRank
Posted in Marketing | No Comments »
Monday, September 28th, 2009
So, you’ve decided to take the plunge and start an email marketing campaign? Great! Now, where do you start?
The first step is to choose the right email marketing platform. With so many out there, how do you know which one is right for you? Think about what your needs are. How often will you be sending e-blasts? How many contacts do you have in your address book? The answer to these questions will help you determine which email marketing platform best suits your needs. Here are a few Perks recommendations.
 Vertical Response
Want to create branded online surveys and direct mailing campaigns to supplement your email marketing? Vertical Response is the way to go. Vertical Response tracks success and results of your vertical marketing campaigns, displaying them in comprehensive reports. So it’s not just a clever name.
Constant Contact
If you have a large address book that you like to keep in touch with on a regular basis, Constant Contact is a great choice for you. With pricing starting at $15 a month, users pay a monthly subscription fee based on the size of your address book. The fee gives you the ability to send out as many emails as you would like to your designated network, making Constant Contact the perfect way to stay in touch!
 Mail Chimp
Don’t be fooled by the silly name. Mail Chimp offers extensive tracking of your email campaigns, as well as the ability to upload your contact book from several major CRMs or from Excel. Mail Chimp provides free “subscribe” forms that can be designed to match you email marketing template and can be embedded directly into your website or blog!
Regardless of your email marketing needs, there is a platform out there that’s perfect for you. This was just a small taste of the possibilities that exist today. So, get your feet wet and jump right in!
Tags: Constant Contact, e-marketing, email marketing, eMarketing, Mail Chimp, online marketing, Vertical Response
Posted in Marketing | 3 Comments »
Thursday, September 24th, 2009
 Direct mailing marketing campaigns are quickly becoming a thing of the past. With the evolution of the digital world, people are spending hours upon hours each day in their email accounts and emailing has emerged as a primary form of communication. Although other media to reach your consumer have arrived on the scene, email is still a great way to stay connected to your clients and the benefits of email marketing are numerous. Email marketing allows you to send your network or current and potential customers information about your business, news updates or promotional offers. Not sure where to start with email marketing? Here are a few tips to get the ball rolling.
1. Choose a platform.
There are several platforms that you can use to distribute your email marketing. Find one that fits your needs and budget. Having trouble picking a platform? Check out some of the Perks recommendations.
2. Determine a strategy.
Ask yourself what you want your email marketing efforts to be used for. What is the end goal? Do you want to send your customers and network news? Promotional offers? Think about who will be reading your emails and the action you want them to take. Do you want them to visit your website? Call your office for a quote? Once you figure out what action you would like to be the result of your campaign, you can lay the foundation for successful email marketing.
3. Brand your email
Whenever you give a consumer information about your business, make sure it’s branded! Carefully craft content that is consistent with your brand identity and delivers the information in an action-oriented and empowering way. Design your email to make it visually appealing and make sure that it matches the rest of your branded materials.
Once your email platform, strategy and branding are in place, you are ready to reach out to your network in a tactical and decisive manner. Check out a few other email marketing tips and tricks to maxamize your email marketing efforts!
Tags: e-marketing, email marketing, eMarketing, Marketing, online marketing, small business, Strategy
Posted in Marketing | 1 Comment »
Wednesday, September 9th, 2009
Traditionally, all marketing is executed with the 4 P’s in mind:
- Price
- Product
- Place
- Promotion
 But with the world of communication rapidly changing, it’s time to build off our marketing foundation to integrate new marketing techniques that are relevant to emerging media. In today’s ever-changing marketing landscape, marketing professionals have more tools in their belts to promote your product or service. Your website, social media presence and even emailing consumers allows your brand to reach its target audience with just a few clicks of a mouse. In turn, consumers can enter your branded world without even getting out of their chair!
So, when creating your brand’s online identity, there are a few more tips to keep in mind. (But, don’t leave the 4 P’s behind!) For your brand to be effectively marketed online, you must ensure your online marketing (or eMarketing) is:
Personalized
With all of the brands that are marketing online today, there is an over-saturation of information and soon enough your potential customer becomes just another face in the crowd. Don’t neglect your consumer! Make your customers feel like the website was made for them. By keeping the needs of your consumer in mind and personalizing your online marketing to fit their needs as often as possible, you will make your customer feel special and important. Once you gain consumer trust, the purse strings start to loosen.
Targeted
All of your online marketing needs to be tailored to a very specific audience. Consumers online have the power to determine their online experience. With the abundance of information online today, consumers can be selective. So make sure that your brand message reaches the right hands. Think about your ideal consumer. What websites would he/she visit? What does he/she want out of their online experience? Targeting your campaign directly to your ideal consumer makes the most of your marketing dollars.
Interactive
Taking your marketing efforts online affords you the unique opportunity to engage with your consumer in a place where they feel comfortable. Start conversations with you customers! Find out why they love your product or service and what they think is missing. Conversation with your consumer can unlock their wants and needs and provide powerful insight to help you improve your brand. Plus your potential customer will have that warm and fuzzy feeling by knowing how much you care.
The business world is shifting, as are the tactics that marketing professionals must use to get the word out about your brand. As modes of communication evolve, it’s important to remember your marketing roots and to adapt your marketing strategy to fit the medium. So, ride the wave of change and bring your brand online!
Tags: e-marketing, email marketing, eMarketing, online marketing, social media, Strategy
Posted in Marketing | No Comments »
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As we constantly move towards a society where daily tasks such as paying the bills, ordering food and shopping for clothes are being performed online, new opportunities to approach, reach and target your clients are beginning to emerge. Online marketing has a number of benefits, especially for small business owners. It’s fast, efficient, environmental friendly, but most of all, it’s cost-effective!
