Posts Tagged ‘BNI’

How to Choose the Right Networking Events

Thursday, October 1st, 2009

When considering what networking events to attend it is important to be strategic in order to garner the results you seek. First of all, you must identify what kind of people you are hoping to connect with. What are your goals? What do you want to get out of the event? What people are you trying to target?  By having a specific set of criteria, you can narrow down what networking events will be the most useful to attend.

3ccutec_nav-networking_eventsBy varying up your networking routine, for instance, attending a BNI breakfast meeting or an after work happy hour, you can expand your reach and come in contact with a variety of different prospects.

Networking events are successful when you target those businesses or individuals who are need the services you provide. With research, you can discover events with like-minded or industry specific companies that appeal to your business. Whether you are looking to break into a new field, expand already established brands, or get referrals or new clients, networking events are crucial for business growth and it is a venue that must be utilized.

Backyard Networking: Turning that Summer Rooftop Party or BBQ into Lead Generation

Wednesday, August 26th, 2009

bniAmericans are famous for two things: amazing BBQ and an incredible ability to network with people. Business leaders are starting to utilize different networks as an attempt to gather contacts and market themselves. No matter where you live or what you do, you are part of several networks; but what sets Americans apart from the rest of the world is that we’re good at utilizing both our business networks as well as our private ones.

As we approach the end of summer, now is the time to combine what has proven to be the most successful networking method together with your grill skills! The networking method we’re referring to is BNI.

BNI is a referral organization where main focus is to help one another to connect and create new business. By creating your own BBQ BNI in your backyard you will combine great food, a chance to meet friends and their friends and at the same time have the opportunity to develop new and exciting business and partnerships for your company. It requires a bit of planning, and the number one thing for a successful BNI is that people from different industries are represented.

Make sure to compile a list of your friends that you want to invite and write down the industry that they represent. Once you have the list done you can move on and start planning the second most important thing. The food! Aftebbq1r attending a numerous different networking events we can establish that one of the things always mentioned when people summarize their experience is if there was anything to eat. Sometimes you will even get a detailed description of what kind of food, snacks, and/or appetizers that you could munch on. Nobody who arranges a networking event wants the attendees to leave because they’re hungry. Last but not least, don’t forget to tell people to bring business cards. You want to make it easy for your guests to follow up quickly and efficiently.

One of the advantages of having your own BBQ BNI is the setting. Chances are you will have a far more relaxed social networking event since nobody has been forced to connect with one another just because they wear a name-tag with an industry that they know they have to interact with. Let’s face it, there have been too many times that you just want to leave that stale and stiff networking event where 38 of the 40 business people there feel slightly uncomfortable.

So, light that fire and get your business moving before fall is here!

BNI’s: What are they and do they work?

Thursday, July 9th, 2009

As we’ve previously discussed in this blog, networking is a great was to build your client list and generate those all-important leads. BNI’s (Business Networking International) are a great extension of this principle. bni-2008-theme-changing-the-way_final_hi-res-smallest

So what exactly are they? Quite simply, they are the largest referral organization in the world. Founded by Dr. Ivan Misner in 1985, there are approximately 105,000 members throughout the globe spread across 5,000+ chapters.

So there are the rather impressive statistics, but what do BNI’s actually do and how can it benefit small and emerging businesses? Well, with the motto “Givers Gain”, one can get an instant picture of the attitude of a BNI chapter: it’s a no-nonsense meeting, in which members of a chapter have each others backs in this crazy world we call business. Rather than simply hunting down leads, referrals have more of a farming feeling – a personal introduction from someone who knows you, to someone who needs you. And vice versa. Cultivating these opportunities is up to the individual, but the legwork is done for you… just as you are doing it for someone else.

There are some rules though!

- Only one person per professional industry may be a member of any one chapter: this may sound tough… especially for those of us in rather mainstream arenas…. But think about it – if you are a personal trainer, every single person in your chapter would recommend YOUR class if they ever hear of anyone in need. Not bad!

- You have to be asked to join by the rest of the group: Again – this isn’t as scary as it sounds. There is no hazing or pledging. But if these chaps are going to be referring your business, they need to be sure you aren’t going to damage their reputation.

- Participation is key: So when you visit a chapter, it’s not all just delicious eggs and hand shakes. You must partake in the meeting – sphpjh81uv2tanding and giving a 60 second commercial on you and your business, distribute your business card, swap referral cards if you can and re-stand to provide feedback at the end of your visit.

My best advice to anyone thinking about joining a BNI is: just get out there! Test out a few, have a commercial ready, and be prepared for a friendly, yet direct response to business mingling.

So are you part of a BNI? Have you found success? Let us know your thoughts!