As we’ve previously discussed in this blog, networking is a great was to build your client list and generate those all-important leads. BNI’s (Business Networking International) are a great extension of this principle. 
So what exactly are they? Quite simply, they are the largest referral organization in the world. Founded by Dr. Ivan Misner in 1985, there are approximately 105,000 members throughout the globe spread across 5,000+ chapters.
So there are the rather impressive statistics, but what do BNI’s actually do and how can it benefit small and emerging businesses? Well, with the motto “Givers Gain”, one can get an instant picture of the attitude of a BNI chapter: it’s a no-nonsense meeting, in which members of a chapter have each others backs in this crazy world we call business. Rather than simply hunting down leads, referrals have more of a farming feeling – a personal introduction from someone who knows you, to someone who needs you. And vice versa. Cultivating these opportunities is up to the individual, but the legwork is done for you… just as you are doing it for someone else.
There are some rules though!
- Only one person per professional industry may be a member of any one chapter: this may sound tough… especially for those of us in rather mainstream arenas…. But think about it – if you are a personal trainer, every single person in your chapter would recommend YOUR class if they ever hear of anyone in need. Not bad!
- You have to be asked to join by the rest of the group: Again – this isn’t as scary as it sounds. There is no hazing or pledging. But if these chaps are going to be referring your business, they need to be sure you aren’t going to damage their reputation.
- Participation is key: So when you visit a chapter, it’s not all just delicious eggs and hand shakes. You must partake in the meeting – s
tanding and giving a 60 second commercial on you and your business, distribute your business card, swap referral cards if you can and re-stand to provide feedback at the end of your visit.
My best advice to anyone thinking about joining a BNI is: just get out there! Test out a few, have a commercial ready, and be prepared for a friendly, yet direct response to business mingling.
So are you part of a BNI? Have you found success? Let us know your thoughts!