So, you’ve decided to take the plunge and start an email marketing campaign? Great! Now, where do you start?
The first step is to choose the right email marketing platform. With so many out there, how do you know which one is right for you? Think about what your needs are. How often will you be sending e-blasts? How many contacts do you have in your address book? The answer to these questions will help you determine which email marketing platform best suits your needs. Here are a few Perks recommendations.
Want to create branded online surveys and direct mailing campaigns to supplement your email marketing? Vertical Response is the way to go. Vertical Response tracks success and results of your vertical marketing campaigns, displaying them in comprehensive reports. So it’s not just a clever name.
If you have a large address book that you like to keep in touch with on a regular basis, Constant Contact is a great choice for you. With pricing starting at $15 a month, users pay a monthly subscription fee based on the size of your address book. The fee gives you the ability to send out as many emails as you would like to your designated network, making Constant Contact the perfect way to stay in touch!
Don’t be fooled by the silly name. Mail Chimp offers extensive tracking of your email campaigns, as well as the ability to upload your contact book from several major CRMs or from Excel. Mail Chimp provides free “subscribe” forms that can be designed to match you email marketing template and can be embedded directly into your website or blog!
Regardless of your email marketing needs, there is a platform out there that’s perfect for you. This was just a small taste of the possibilities that exist today. So, get your feet wet and jump right in!
Tags: Constant Contact, e-marketing, email marketing, eMarketing, Mail Chimp, online marketing, Vertical Response
Another interesting platform to look at is Swiftpage. Swiftpage not only includes branded surveys and direct mail campaigns, but offers a thorough tracking and reporting tool for all email campaigns. Swiftpage also is fully integrated into ACT! by Sage, Saleslogix, SageCRM, Excel, Outlook and maintains a hosted version. It upholds a world class drip marketing function to let your marketing communications go out automatically.
Thanks for the recommendation! Also noticed that Swiftpage has a great feature that allows you to qualify your leads and prioritize response. What kinds of campaigns would be most effectively executed through Swiftpage?
Check out Swiftpage by visiting their website: http://www.swiftpage.com/
Through our drip marketing function many campaigns can take place.
Anchor Date campaigns allow you to set your stages to occur on days before and after a specific date. This is great for new product launches and event promotion campaigns. Calendar campaigns allow you to select specific dates on a calendar for your stages to occur. Maintain specific control of your campaign schedule and use this for your e-newsletter campaigns. Duration campaigns are continuous campaigns that sequence stages based on days since your contact was loaded into a campaign. This is useful for managing your contact relationships long term.
Check out these features here: http://swiftpage.com/automate-your-business/drip-marketing.htm
If you have any other questions, feel free to email at aogdon@swiftpage.com.