http://blog.perksconsulting.com/2009/06/marketing-plan-makeover/ personalized solutions. proven results. Fri, 12 Mar 2010 13:07:19 +0000 http://wordpress.org/?v=2.7.1 hourly 1 http://blog.perksconsulting.com/2009/06/marketing-plan-makeover/comment-page-1/#comment-207 Building a Strong Foundation: Marketing for Nonprofits | Perks Consulting Blog Mon, 20 Jul 2009 14:49:22 +0000 http://blog.perksconsulting.com/?p=553#comment-207 [...] Every business must have a value proposition, or a statement of what makes your business better, brighter and faster than that of your competition; basically answering the question, “why choose us?” Nonprofits are not exempt from creating a solid value proposition.  Look at your mission statement and ask yourself, “out of the hundreds of other nonprofits that service the same cause, what makes this one different?” Once you answer that, you have a solid foundation from which to build your marketing plan. [...] [...] Every business must have a value proposition, or a statement of what makes your business better, brighter and faster than that of your competition; basically answering the question, “why choose us?” Nonprofits are not exempt from creating a solid value proposition.  Look at your mission statement and ask yourself, “out of the hundreds of other nonprofits that service the same cause, what makes this one different?” Once you answer that, you have a solid foundation from which to build your marketing plan. [...]

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